Success of Edinburgh Fashion Week 2016
Over 11,500 people attended the launch weekend on the 5th and 6th of March, an impressive 15 percent increase from last year. Created to celebrate Edinburgh’s varied and unique shopping culture, the weekend showcased exciting collaborations with over 25 of the city’s top fashion retailers and stylish boutiques, including favourites John Lewis, Debenhams, LK Bennett, Jigsaw, Oliver Bonas, GAP and River Island.
Striking catwalk shows, stylish pop-ups and exciting blogger collaborations created a stir amongst Scotland’s style set, one of the weekend highlights was a spectacular charity fashion show on the Saturday which was hosted in partnership with breast cancer charity Walk the Walk. An array of Scottish designers and celebrities, including The Bay City Rollers, Lorraine Kelly and Judy Murray, designed and signed a collection of one-of-a-kind bras which were showcased and auctioned live at the event to the highest bidder. Over £1400 was raised on the night for the charity through both donations and the auction.
In addition to its popular retailer collectives, two kids fashion shows debuted this year, featuring the latest looks and tips for young fashionistas and a ‘Let’s Talk Fashion’ panel discussion on the Sunday, brought some of Scotland’s top fashion figures together to share their industry insight and raised funds for emerging Scottish talent on behalf of the Scottish Fashion Creative Network.
Other highlights included a series of unmissable styling sessions hosted by Edinburgh’s much-loved personal shopper and stylist Satisfashion, whilst an Edinburgh College of Art Postgraduate Show, featuring a raft of emerging designers, drew in the crowds to close the weekend in style.
Following the launch, thousands of shoppers took advantage of exclusive week-long retailer promotions that ran across the city, and an Edinburgh Charity Fashion Show brought the week to a sensational finale on Friday 11th & Saturday 12th of March in The Biscuit Factory.